“Olivia has an audience already through socials and her High School Musical success. The level of support we have had from all partners is A-plus. It was then the first thing we reminded everyone of post-Christmas – so it got the focus before the year really kicked in. “We primed the release with our partners and had the video asset (which is excellent) before Christmas – so everyone knew it was coming the first week back. Olivia Rodrigo has broken streaming records - how did you make such an impact with the single in the UK immediately upon release? Here, Lucy Dann, Polydor Records director of marketing, takes Music Week inside the UK campaign… It also made No.1 on Apple Music and iTunes in both the US and UK. It had over 15.17 million global streams on Janurary 11, then broke its own record with 17.01m streams the following day.ĭrivers License is No.1 on the Spotify UK, US and global charts.
The single has set a global record for the most one-day streams on Spotify for a non-holiday song. At 17 years and 11 months, Olivia Rodrigo is the youngest solo female artist to land a No.1 hit since Lorde in 2013. Drivers License racked up almost 2.407m streams in 24 hours on Tuesday (January 12). Shape Of You previously held the 24-hour record in 2017 with 2.274m streams.ĭrivers License also had the biggest opening week of overall chart sales for a No.1 debut single in nearly five years, since Zayn’s Pillowtalk in February 2016.
Just three non-festive tracks have previously beaten that weekly streaming total.Īccording to Official Charts Company data, the track set an all-new record as it surpassed Ed Sheeran’s Shape Of You to claim the UK’s highest number of streams ever in a single day for a non-Christmas song. Billed as the singer, songwriter and actor’s debut original single, Drivers License entered the chart at the top with 94,770 chart sales, including 10,873,117 audio and video streams across the week. The rising star has debuted at No.1 in the UK singles chart with Drivers License (Polydor/Geffen).
Olivia Rodrigo has started the year by breaking streaming records.
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